Sharing some about Google Ads (keywords)?

[Media_Tech19 DF Member Posts:97 Threads:12 Reputation 0]

It might  be intuitive for those who are proficient in Google Ads, but I was still surprised by this information, and I believe that there are others who will be surprised like me
It’s about positive keywords :
There  are three types of positive keywords :
for example keyword  (plastic surgeon)
First one is exact match It is written like this [plastic surgeon]
search that would trigger ad => plastic surgeon or plastic surgeons
Second type is phrase match It is written like this “plastic surgeon”
search that would trigger ad => plastic surgeon in san diego or local plastic surgeon
Third one has two different types it’s called broad match It is written like this plastic surgeon 
search that would trigger ad => cosmetic surgeon or rhinoplasty
The other type in broad match is broad match modifier It is written like this +plastic+surgeon 
search that would trigger ad => plastic and reconstructive surgeon or top surgeons in plastic surgery 

That’s it :)